Ash Gangotra

Ash Gangotra Winner of the British Indian Awards​Born and bred in the heart of Nottingham, England, Ash Gangotra has been following in the footsteps of Nottingham’s most famous fashion designer, Paul Smith for over 25 years..


In the early 1990’s soon after completing his course in fashion and textiles at Clarendon College, Ash went about setting up his own label, Chameleon Clothing, with the support of the Princes Youth Business Trust. Specialising in street fashion and clubwear, his range of menswear was designed and produced totally in-house and was being exported to over 20 countries around the world within two years. As a role model he was later invited to attend a dinner hosted by HRH Prince Charles at his home, Highgrove House to talk about his success story.


His extensive knowledge, business acumen and creative flair also earned him an entry into “Who’s Who 2002” under Britain’s young entrepreneurs at an early age.


As an experienced CAD designer, Ash demonstrated his Computer Aided Design skills to HRH Princess Royal, who was the patron for UK fashion exports on a visit she made to his studio in Nottingham. His expertise in CAD also allowed him to teach the CAD syllabus as part of the Fashion Textiles Management degree course at Nottingham Trent University.


Ash was also recognised as one of Britain’s new up and coming designers and as a result awarded exhibition space to wholesale his collections at London’s Earl Court, sponsored by the Clothes Show Live Magazine. The business later expanded and he was taking on projects designing for other brands too, including Left Wing from Day & Lloyd in London which was sold widely in Japan.


In 2009 along with his close friend Nick Holland from Holland Esquire, Ash went on to become an original founding member and designer of former Oasis singer Liam Gallagher’s clothing brand Pretty Green. Not only was he instrumental in setting up the business he went on to design and produce award winning collections for nearly 3 years, one being Best Menswear Brand of the year. Pretty Green went on to open over a dozen stores in England as well as overseas stores in Japan and is now a multi-million pound business.


In June of 2011, Ash saw himself embark on one of his biggest projects to date. Having also made history and being hailed as the first major Chinese entry into the European fashion market, Ash became the Design Director for Bosideng London, having designed and produced an entire 500 piece collection for the opening of its bespoke upmarket £35m flagship store in Mayfair. Multi Billion pound company Bosideng is a household name in China with more than 12,000 stores and is regarded as one of the top 50 most valuable brands in PRC. After having designed 3 seasons’ collections, Ash had aspirations of launching his own menswear brand once again.


Ash is M.D. of Fashtex Ltd, a Fashion & Textiles design consultancy and house of brands based in Nottingham. 28bpm is currently being sold in Japan and Ashoka Maurya is his latest brand that will go live this April. Ashoka Maurya is a clothing brand designed in England and inspired by India. Taking the colourful influences of our nation and to help promote its rich heritage, a casual lifestyle collection was born. A premium range of apparel made to worn by anyone patriotic enough to carry the signature of the Indian flag.


To mark the launch of the brand, Ash has teamed up with CRY – Child Rights and You UK and has launched its own donation scheme “Design for a Cause". From every item of clothing sold worldwide, a donation is made to CRY towards ensuring children’s right to education, quality healthcare, protection and participation in India.